Thomas Cook (India) Limited has expanded its foreign exchange network with a new franchise outlet in Guwahati, strengthening access across Assam. The move reflects rising outbound travel demand, student mobility, and regional economic growth, while reinforcing the company’s omnichannel distribution strategy in Northeast India.
Thomas Cook (India) Limited has inaugurated a new foreign exchange outlet in Guwahati, taking its total presence in Assam to three locations, including its facility at Lokpriya Gopinath Bordoloi International Airport. The expansion targets increasing demand for forex services in the Northeast region.
The new outlet will offer a comprehensive range of products and services, including prepaid travel cards in partnership with Mastercard and Visa, foreign currency across 26 destinations, and overseas remittance services covering over 120 countries. The company is also focusing on the student segment through education-related forex solutions, including tuition fee transfers and living expense remittances.
Guwahati’s growing importance as a travel and business hub underpins the expansion. The city has approximately 6 lakh passport holders and is witnessing increasing outbound leisure travel, student migration, and business activity. Additional momentum is expected from enhanced international connectivity with the upcoming terminal at Lokpriya Gopinath Bordoloi International Airport.
The outlet is strategically located to cater to a broad customer base, including families, students, and working professionals. Demand is driven by services such as currency exchange, prepaid forex cards, and student remittances, supported by rising digital engagement and walk-in enquiries from the region.
The expansion also strengthens Thomas Cook India’s “phygital” model, integrating physical stores with digital platforms. Customers can initiate transactions offline and complete them online, or vice versa, supported by tools such as the Forex App, FX Mate platform, V-KYC, and 24×7 Forex on WhatsApp services.
Deepesh Varma, Chief Business Officer – Foreign Exchange, Thomas Cook (India) Limited, said, “Guwahati is a high-potential and fast-evolving forex market, serving as the gateway to Northeast India with increasing outbound leisure and student travel, rising passport penetration and growing digital adoption. The launch of our new outlet reflects our confidence in the city’s growth trajectory and the strong demand we are seeing across walk-ins, digital enquiries and assisted channels.
“Our new outlet is strategically designed to cater to this demand while reinforcing our omnichannel ‘phygital’ approach – where customers can seamlessly move between our physical stores and digital platforms based on their convenience. With innovations like our Forex App, V-KYC and 24×7 Forex on WhatsApp, we are focused on delivering speed, convenience and trust.”
Rahul Bhadana is a digital editor at TravTalk with experience spanning multiple content niches, with a strong focus on travel trade journalism and digital publishing. A graduate of Delhi University, his work covers editorial writing, content strategy and platform-led storytelling, supporting TravTalk’s digital growth and industry engagement. A technology enthusiast, he enjoys films, poetry and exploring new ideas across media and culture.