Mammoth Lakes Tourism has appointed Brian Wright as its new President and Chief Executive Officer following a comprehensive nationwide search. The move signals a strategic leadership transition aimed at strengthening the destination’s long-term tourism vision and industry positioning.
The selection process, led by the Board of Directors, incorporated inputs from key stakeholders across lodging, dining, and the broader tourism ecosystem. This structured approach ensured alignment with industry benchmarks while identifying a leader capable of driving sustainable growth and stakeholder value.
Wright succeeds former CEO John Urdi, marking a shift toward future-focused leadership. The appointment reflects the organisation’s intent to balance destination growth with community priorities, responsible tourism practices, and economic sustainability.
In his new role, Wright will oversee strategic direction, destination marketing, and partner engagement. He will work closely with local businesses, government bodies, and regional partners to enhance the tourism economy while strengthening collaboration across the ecosystem.
With over 25 years of experience, Wright brings strong expertise in destination marketing and tourism development. His leadership background includes roles at Kennedy Space Center Visitor Complex, Yosemite National Park, Visit California, and Santa Monica Travel & Tourism, highlighting his global and operational perspective.
The appointment is expected to accelerate Mammoth Lakes’ positioning as a year-round destination while ensuring balanced growth. With a focus on stakeholder trust, sustainability, and long-term value creation, the organisation is entering a new phase of strategic tourism development.