Adam Oubuih, CEO, Atout France, said, “India is one of our fastest-growing markets. While not yet in our top five, this may change by 2030. We believe five to ten per cent growth is achievable. We will increase budgets by 20–50% in two years, strengthening partnerships and expanding our B2B network.”
Janice Alyosius is a travel and MICE journalist focusing on business travel, destination marketing, aviation and industry policy. She leads editorial content at MICEtalk and also writes for TravTalk, covering global trends, trade developments and key industry conversations. With regular reporting from tourism forums, conventions and on-ground industry events, her work blends news-led analysis with strong industry voices, offering clear context and relevance for travel trade professionals and decision-makers.

