France eyes India growth, plans 20–50% budget boost and stronger B2B partnerships by 2030


Adam Oubuih, CEO, Atout France, said, “India is one of our fastest-growing markets. While not yet in our top five, this may change by 2030. We believe five to ten per cent growth is achievable. We will increase budgets by 20–50% in two years, strengthening partnerships and expanding our B2B network.”



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