South Africa Tourism will promote sports, adventure, wine, heritage, and movie tourism to attract more Indian travellers, said Ismail Dockrat, COO, South Africa Tourism. Speaking at Africa’s Travel Indaba 2026, he highlighted India as one of South Africa’s top five source markets and identified Cricket World Cup 2027 as a major opportunity.
“We need to create the right capacity to take our marketing forward in that market,” Dockrat told TRAVTALK in Durban. He added that South Africa Tourism plans to strategically leverage the Cricket World Cup 2027 to increase destination awareness among Indian cricket fans. The tourism board will also focus on showcasing diverse experiences to tap growing outbound travel demand from India.
Rahul Bhadana is a digital editor at TravTalk with experience spanning multiple content niches, with a strong focus on travel trade journalism and digital publishing. A graduate of Delhi University, his work covers editorial writing, content strategy and platform-led storytelling, supporting TravTalk’s digital growth and industry engagement. A technology enthusiast, he enjoys films, poetry and exploring new ideas across media and culture.