Cruise is becoming a repeat product, says CLIA State of the Cruise Industry Report 2026. It adds that nearly 90% of cruisers say they plan to sail again. At the same time, cruise demand has kept growing, and the report states 37.2 million people cruised globally in 2025, up 7.5% year over year. CLIA also states that there is high openness to cruising with about 76% travellers open to taking their first cruise.