Travel exhibitions must move beyond visitor numbers and focus on attracting qualified buyers if they are to deliver stronger business outcomes, said Pradeep Saboo, Director, Guideline Travels, Co-founder of MTF Events and Organiser of Melange, at the TravTalk Think Tank. “Growing a show is very easy. Maintaining the quality of the exhibitor as well as the buyer is of paramount importance,” Saboo said. Panellists at the event agreed that carefully curated participation creates better networking, stronger partnerships, and higher return on investment for suppliers, tour operators, and travel agents.
Janice Alyosius is a travel and MICE journalist focusing on business travel, destination marketing, aviation and industry policy. She leads editorial content at MICEtalk and also writes for TravTalk, covering global trends, trade developments and key industry conversations. With regular reporting from tourism forums, conventions and on-ground industry events, her work blends news-led analysis with strong industry voices, offering clear context and relevance for travel trade professionals and decision-makers.