Speaking at the PATA webinar on ‘AI Reshaping Travel Businesses’, Anil Porter, Chief Technology Officer, ITQ, emphasised that businesses should focus on solving real problems rather than adopting artificial intelligence for the sake of it. “The next market leader is not determined by how fast they adopt AI, but by how effectively they identify the right use case or business problem they want technology to solve. Every technology must first fit the business. Ask whether it genuinely solves a problem and adds value to the organisation and its people. If it does, it is the right fit. If it doesn’t, it is not worth investing your time and money,” Porter said.
Janice Alyosius is a travel and MICE journalist focusing on business travel, destination marketing, aviation and industry policy. She leads editorial content at MICEtalk and also writes for TravTalk, covering global trends, trade developments and key industry conversations. With regular reporting from tourism forums, conventions and on-ground industry events, her work blends news-led analysis with strong industry voices, offering clear context and relevance for travel trade professionals and decision-makers.