Air India has signed a Memorandum of Understanding (MoU) with the Ministry of Tourism to jointly promote India as a global tourism destination, leveraging the airline’s network of over 850 daily flights connecting 43 international and 46 domestic destinations. The partnership will align Air India’s international marketing with the Ministry’s Incredible India campaign through joint promotions, digital campaigns, destination marketing and familiarisation trips for overseas travel trade and media. For inbound tour operators and travel agents, the initiative is expected to strengthen destination visibility in key source markets while supporting higher international arrivals and expanding opportunities for packaged and multi-destination itineraries.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.