Suman Billa, Additional Secretary & Director General, Ministry of Tourism, unveiled a 7-point roadmap to position India as a global wedding tourism destination through stronger policy support and government-industry collaboration. The roadmap focuses on recognising the celebration economy, developing purpose-built celebration destinations, expanding weddings beyond traditional locations, promoting local culture, professionalising the industry, embedding sustainability, and strengthening partnerships. “If we have to realise the potential of wedding tourism, the first thing we should do is by recognising the possibilities of a celebration economy. We need to recognise that this is a strategic economic sector, we need to measure it, we need to analyse it, and we need to build a policy framework around it to make it sensible,” Billa said.
Janice Alyosius is a travel and MICE journalist focusing on business travel, destination marketing, aviation and industry policy. She leads editorial content at MICEtalk and also writes for TravTalk, covering global trends, trade developments and key industry conversations. With regular reporting from tourism forums, conventions and on-ground industry events, her work blends news-led analysis with strong industry voices, offering clear context and relevance for travel trade professionals and decision-makers.