TAWI LUSH Pvt. Ltd., a founder-led hospitality advisory and commercial representation company, has joined Skål International, expanding its engagement with the global network of travel and tourism professionals. The association connects the company with industry leaders across hospitality, tourism, destination management and allied sectors, creating opportunities for dialogue, knowledge exchange and business collaboration.
The company’s services span sales representation, public relations, marketing, distribution and commercial strategy. Its association with Skål reflects its approach to hospitality growth, which emphasises market intelligence, relevant positioning, professional relationships and long-term trust alongside brand visibility.
Simmi Pai, Founder of TAWI LUSH Pvt. Ltd., said travel remained fundamentally driven by people and relationships despite technological changes in how travellers discover destinations and make decisions. She said the membership would enable the company to participate in global industry discussions, exchange perspectives across markets and develop relationships that could lead to meaningful collaboration.t
Welcoming the company to the network, Dr. Valmiki, President of the Skål International Hyderabad Chapter, said TAWI LUSH brought hospitality expertise, a collaborative approach and valuable industry relationships. He expressed confidence that the association would encourage professional connections, business opportunities and friendships within the Skål community.
Satyeash Pai, Co-founder of TAWI LUSH Pvt. Ltd., said the membership would help the company deepen its understanding of international travel markets and create greater strategic value for the hospitality brands and destinations it represents. He highlighted the importance of connecting brands with suitable markets, partners and audiences while gaining insights into emerging market dynamics.
The association comes as travel businesses increasingly navigate changing traveller behaviour, distribution channels and destination demand across international markets. TAWI LUSH believes global professional networks such as Skål can facilitate the exchange of market intelligence and commercial opportunities. The membership complements its integrated representation model, which aims to connect hospitality brands and destinations with relevant trade partners and audiences while protecting long-term brand positioning and equity.