Kerala Tourism is accelerating its global outreach and driving sustainable growth after registering a robust 11% to 12% growth rate in the previous financial year. Speaking on the state’s strategic roadmap, Sumit Kumar Thakur, Additional Director, Kerala Tourism, noted that authorities are actively pursuing destination diversification, expanding international B2B engagements, and integrating responsible tourism models. Furthermore, the state is working on a comprehensive policy to grant formal industry status to tourism, with a key focus on developing MICE and wedding tourism segments.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.