Riya Travel adds AI chatbot, WhatsApp services to automate B2B agent transactions


Riya Travel is expanding automation across its B2B platform, introducing an AI chatbot and WhatsApp-based services to handle routine agent transactions, including ticket cancellations, voiding, and ticket downloads. Manoj Samuel, CEO – B2B Business, Riya Travel, said the initiatives aim to reduce manual support requirements and enable agents to manage transactions independently. The company also has over one lakh mobile app downloads, with significant adoption among tier II and III travel partners who operate on the move. Samuel said the company is focusing on technology adoption across its partner network, adding that AI would act as an enabler rather than a disruptor by automating repetitive processes and freeing teams for other activities.



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