Destination success depends on value, familiarity, and smart product positioning: Deepti Mehta


Speaking at TravTalk ThinkTank held at Radisson Blu Plaza New Delhi Airport, Deepti Mehta, Vice President – Holidays Product & Supply, MakeMyTrip, stated that Indian travellers evaluate destinations based on value for money and familiarity. She added that well-positioned products combining both elements can significantly improve conversion rates and drive interest in newer outbound destinations.



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