The 20th edition of Rendez-vous en France, organised by Atout France, is set to conclude in Nice today, bringing together 1,850 tourism professionals from across the globe and reinforcing France’s position as the world’s leading tourist destination.
Strong Participation and Record Business Engagement
The 2026 edition featured:
• 704 exhibitors
• 814 international opinion leaders from 52 countries
• 28 international journalists
• Over 28,465 scheduled business meetings across two days
The event served as a powerful platform for forging partnerships, signing contracts, and showcasing France’s diverse tourism offerings to international buyers.
France welcomes 102mn tourists in 2025
France reaffirmed its global leadership by welcoming 102 million international visitors in 2025, highlighting the resilience and continued appeal of its tourism sector amid global competition.
Global Representation Across Key Markets
The event saw strong participation from key global markets:
- Europe accounted for 55% of tour operator delegations
- Long-haul markets such as the United States, Japan, Brazil, South Korea, China, and Canada were well represented
- Asia-Pacific markets, including India, played a significant role
However, participation from certain Middle Eastern markets was impacted due to geopolitical tensions.
Focus on Sustainability and Experiential Travel
A key theme of the 2026 edition was France’s ambition to become a global leader in sustainable tourism by 2030. The focus remains on:
• Delivering authentic, high-quality experiences
• Promoting responsible and inclusive tourism
• Enhancing regional offerings
Fam Trips and Destination Showcasing
Ahead of the event, 60 familiarisation (fam) trips were organised, allowing around 450 international buyers to experience France’s tourism products firsthand. These initiatives are designed to strengthen destination knowledge and drive sales across source markets.
Nice Highlights Regional Tourism Strength
Hosting the event in Nice underlined France’s strategy to diversify tourism beyond traditional gateways. The Provence-Alpes-Côte d’Azur region showcased its year-round appeal, infrastructure, and premium experiences to global buyers.
Driving Long-Term Growth and Partnerships
Supported by key stakeholders including Air France and regional tourism boards, Rendez-vous en France continues to play a pivotal role in strengthening France’s international positioning.
The event facilitates direct engagement between French suppliers and global buyers, translating into tangible business outcomes and long-term partnerships.
Outlook
As the global travel landscape evolves, Rendez-vous en France remains a cornerstone platform for promoting France internationally. The 2026 edition not only celebrated two decades of success but also set the stage for future growth driven by sustainability, innovation, and market diversification.