Saudi, Welcome to Arabia, the consumer-facing brand of the Saudi Tourism Authority (STA), has unveiled a new collection of exclusive travel offers for early 2026 as part of its global Ramadan campaign, “Embrace the Radiance of Ramadan Lights.” The campaign introduces more than 35 limited-time deals across Saudi Arabia’s most iconic destinations, offering travelers exceptional value during the holy month.
The curated offers focus on two flagship destinations—AlUla and The Red Sea—covering more than 12 premium properties. Designed to make luxury travel more accessible, the packages provide special Ramadan pricing and open up opportunities to experience Saudi’s natural beauty, heritage, and wellness-focused escapes at significantly reduced rates.
In AlUla, travelers can enjoy discounts of up to 42% at Banyan Tree AlUla, 45% at Our Habitas AlUla, 35% at Ashar Tented Resort and Chedi Hegra, and 30% at Shaden Resort. These resorts combine dramatic desert landscapes, archaeological wonders, and thoughtfully designed experiences that align with the reflective spirit of Ramadan.
Visitors to The Red Sea can benefit from savings of up to 20% at standout properties such as Desert Rock and Shebara. These destinations offer a blend of contemporary architecture, pristine coastlines, and restorative wellness experiences, creating memorable coastal escapes during the serene Ramadan season.
The launch comes as Saudi Arabia records unprecedented tourism growth, welcoming over 122 million visitors in 2025. As the Kingdom progresses toward its ambition of becoming one of the world’s top ten tourism destinations, these Ramadan offers aim to attract even more global travelers and encourage longer, more immersive stays.
Throughout Ramadan, Saudi destinations take on a distinctive atmosphere marked by calm days and vibrant nights. Cities including Riyadh, Jeddah, and Diriyah come alive with illuminated streets, bustling night markets, Ramadan tents, and beautifully curated Iftar and Suhoor experiences. Together, these elements allow visitors to experience Ramadan, Saudi style—where generosity, community, and hospitality shine across the Kingdom’s iconic destinations.