Global travel sales and marketing company Discover the World has been appointed as the official India market representative for VIVA Cruises, strengthening the cruise line’s expansion strategy in one of the world’s fastest-growing outbound travel markets.
The partnership aims to accelerate awareness and demand for premium European river cruising among Indian travellers, while deepening engagement with the travel trade across key cities in India.
Discover the World to Lead VIVA Cruises’ India Strategy
Under the agreement, Discover the World will represent VIVA Cruises commercially in India, spearheading trade engagement, sales development, market education, and brand positioning initiatives. With its strong network of travel agents and tour operators nationwide, the company is well-equipped to introduce and promote river cruising as a high-value travel experience.
The collaboration is designed to position VIVA Cruises as a preferred choice for Indian travellers seeking immersive, experience-driven holidays in Europe.
VIVA Cruises Expands Reach in High-Potential Indian Market
Andrea Kruse, CEO and Co-Founder of VIVA Cruises, highlighted India as a strategic growth market, noting the increasing demand for premium and niche travel experiences among Indian consumers. She emphasised that partnering with Discover the World enables the brand to leverage local expertise and effectively navigate the Indian travel trade landscape.
Rony Broun, Vice President Sales Asia, added that the partnership aligns with the brand’s long-term growth vision in Asia, while Patrick Ell, Vice President Commercial & Marketing, underlined the importance of Discover the World’s distribution strength in driving brand visibility and sales.
Premium River Cruise Experiences Across Europe
VIVA Cruises is recognised for its modern river cruise offerings, featuring year-round sailings across some of Europe’s most iconic waterways, including the Rhine, Danube, Main, Douro, and Moselle rivers. The brand caters to discerning travellers with a focus on contemporary design, high-quality dining, and culturally immersive experiences.
A key highlight is its VIVA Boutique product line, which offers an elevated, design-led cruising concept with a more intimate onboard atmosphere. Operating on select routes such as the Seine and the Venetian Lagoon and Po River, the offering includes a high proportion of suite-category cabins, appealing to travellers seeking exclusivity and personalised service.
Focus on Trade Engagement and Market Development
Dipti Adhia, Country Director, Discover the World India, expressed confidence in the partnership, stating that the company’s extensive reach within the travel fraternity will play a crucial role in building awareness and driving demand for VIVA Cruises.
She added that the focus will be on implementing a dynamic sales and marketing strategy, while working closely with the trade to position river cruising as an increasingly popular and mainstream holiday option for Indian travellers.
Immediate Rollout Across Key Indian Cities
The partnership is effective immediately, with Discover the World set to roll out targeted trade engagement and marketing activation initiatives across major Indian markets.
With India emerging as a key source market for outbound luxury travel, this collaboration is expected to significantly boost the visibility of European river cruising and open new opportunities for growth in the segment.