More than three in four travel agents globally are now using AI tools in their travel-selling activities, according to an Amadeus report. The study found that four in five agents are comfortable using AI to support booking decisions, indicating that agents largely view the technology as a productivity tool rather than a replacement for expertise. APAC reported the highest level of AI adoption and more advanced use cases.
Janice Alyosius is a travel and MICE journalist focusing on business travel, destination marketing, aviation and industry policy. She leads editorial content at MICEtalk and also writes for TravTalk, covering global trends, trade developments and key industry conversations. With regular reporting from tourism forums, conventions and on-ground industry events, her work blends news-led analysis with strong industry voices, offering clear context and relevance for travel trade professionals and decision-makers.