42% of Indian travellers prefer adventure, 14% spiritual journeys: Agoda


India is emerging as a major market for adventure and spiritual tourism, with 42% of Indian travellers identifying outdoor activities as a reason to travel in 2027, against the Asian average of 28%. Spiritual journeys also rank higher, at 14% compared with 4% across Asia. According to Agoda’s 2027 Asia Travel Pulse report, India has the region’s highest interest in both categories, creating opportunities for tour operators to develop adventure, trekking and pilgrimage itineraries.



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