Nearly half of Indian travellers surveyed by Skyscanner have already travelled internationally for a cultural event, festival, or heritage trail, while another 43% aspire to do so, according to its India Culture Travel Index. Japan, Thailand, and Vietnam feature among the preferred international destinations for culture-led experiences, alongside Italy, the UK, and France. Japan is associated with experiences, including tea ceremonies and samurai history, while Thailand and Vietnam attract interest for street food and traditional crafts. Skyscanner’s findings are based on a survey of 2,000 Indian travellers conducted by OnePoll between June and July 2026.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.