Destinations must steer growth with precision, focus on segments that create most value: Olivier Ponti


Uncertain times is the right moment for destinations to steer growth with precision, says Olivier Ponti, Director of Market Intelligence & Insights at Amadeus. “They must focus on traveller segments that create the most value, flatten seasonality, strengthen ties between the meetings industry and local universities or research institutes, and ensure long‑term, sustainable development.”



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