From the total tourism population, the percentage that travels for any type of sport or sporting event is 7–8% today, says Daniel Dsouza, Co-Founder, DreamSetGo. “These are expensive experiences and could be anything from watching a match or a race, it could cost anywhere between US$ 4,000–5,000 per person. So, the market size is relatively still small but is growing at an extremely fast pace.”
With over 17 years of experience in the B2B travel and hospitality sector, she brings deep insight into travel trade dynamics, industry challenges and market developments. She holds an MA in English Literature and a Diploma in Journalism from the Xavier Institute of Communications, Mumbai, which underpin her strong editorial expertise. An avid nature enthusiast, she prefers outdoor and adventure-led travel, including hiking and trekking.