Speaking about India’s potential for MICE, Arun Srivastava, Joint Director General, Ministry of Tourism, says, “India’s MICE moment is now. The G20 Presidency was a transformative chapter for India, but perhaps its most enduring impact lies in the spectacular showcase of our MICE prowess. With 56 cities hosting over 200 meetings involving delegates from different geographies & culture, our MICE logistical backbone was put to the ultimate test. From world-class meeting venues and seamless ground transportation to sophisticated experience curation and diverse culinary offerings, India didn’t just host — it excelled. The momentum is undeniable.”
He added, “India’s ICCA (International Congress & Convention Association) ranking is on a rapid upward trajectory. UFI, the global association of the exhibition industry recognises India as the world’s fastest-growing exhibitions market. A robust ecosystem is now in place, comprising PCOs, PEOs, City Bureaus like Hyderabad Convention Visitors Bureau, with trade bodies such as ICPB, Indian Exhibition Industry Association, and NIMA (Network of Indian MICE Agents). With global-standard venues like Bharat Mandapam, Yashobhoomi, HITEX, Jio World Convention Centre, and BIEC—supported by a world-class hospitality sector — India is no longer just a contender; it is a preferred global destination. Goa has long been the crown jewel of Indian leisure tourism, but its evolution into a MICE powerhouse is the real ‘pleasant surprise’.”
With over 17 years of experience in the B2B travel and hospitality sector, she brings deep insight into travel trade dynamics, industry challenges and market developments. She holds an MA in English Literature and a Diploma in Journalism from the Xavier Institute of Communications, Mumbai, which underpin her strong editorial expertise. An avid nature enthusiast, she prefers outdoor and adventure-led travel, including hiking and trekking.