The Ministry of Tourism, Government of India, has floated a Request for Proposal (RFP) seeking an Integrated Tourism Promotion Agency to serve as its single-point partner for tourism marketing and promotion. The selected agency will manage a wide spectrum of activities, including tourism marketing strategy, creative and content development, media planning and buying, digital and social media management, public relations, and campaign performance monitoring. The mandate also covers the conceptualisation and design of tourism pavilions, exhibition stalls and visitor experiences at trade fairs and events, as well as the coordination of roadshows and promotional activities in India and overseas. Interested agencies have until 13 July 2026, 3:00 PM, to submit their bids through the Government of India’s e-procurement portal.
Janice Alyosius is a travel and MICE journalist focusing on business travel, destination marketing, aviation and industry policy. She leads editorial content at MICEtalk and also writes for TravTalk, covering global trends, trade developments and key industry conversations. With regular reporting from tourism forums, conventions and on-ground industry events, her work blends news-led analysis with strong industry voices, offering clear context and relevance for travel trade professionals and decision-makers.