Having been appointed as the PSA for Genting Cruises in Central India, Nagpur-based Nova Travels is keen to expand the cruise tourism vertical. Gurmeet Singh Vij, Managing Director and Kawaljeet Vij, Director, Nova Travels speak to Disha Shah Ghosh about the scope for the vertical, their focus and B2B outreach.
Q. What kind of focus does Nova Travels accord to the cruising sector?
At Nova Travels, we see cruising as one of the fastest-growing segments in the travel industry, offering a unique combination of luxury, convenience, and memorable experiences. We have been actively focusing on expanding cruise awareness among travellers by educating our partners and customers about the wide range of cruise products available across leisure, family, luxury, and MICE segments.
Our focus is to develop cruising as a preferred holiday choice from Central India by creating greater visibility, strengthening trade partnerships, and providing travellers with seamless cruise holiday solutions.
Q. In terms of growth and demand for cruising from Central India, what kinds of trends have been observed?
The demand for cruising from Central India has shown encouraging growth over the past few years. Travellers are increasingly looking beyond traditional holidays and are seeking experiential vacations that offer entertainment, comfort, and value.
We have observed growing interest from families, honeymooners, corporate groups, and premium leisure travellers. Improved air connectivity, increasing awareness through digital platforms, and the willingness of travellers to explore international experiences have contributed significantly to the growth of the cruise segment in this market.
Q. Enumerate your thoughts on securing the PSA contract for Genting Cruises in Central India.
Securing the PSA responsibility for Genting Cruises in Central India is a significant milestone for Nova Travels. It reflects the confidence placed in our market expertise, strong trade network, and ability to create demand for cruise products.
We are excited about the opportunity to represent Genting Cruises and believe our regional understanding, extensive travel partner network, and customer-centric approach will help strengthen the brand presence and accelerate growth in Central India.
Q. What is your B2B strategy to promote Genting’s products?
Our B2B strategy will focus on building strong relationships with travel agents and trade partners across Central India. Key initiatives will include:
• Conducting product training sessions and awareness workshops for travel partners.
• Creating cruise-focused campaigns and promotional activities.
• Providing agents with the necessary tools, product knowledge, and sales support.
• Developing joint marketing initiatives with key partners.
• Increasing engagement through trade meets, roadshows, and networking events.
Our objective is to position Genting Cruises as a preferred cruise choice among travel advisors and their customers.
Q. What is the strategy to tap the MICE & leisure segments for Genting Cruises?
For the MICE segment, we aim to promote Genting Cruises as an attractive venue for corporate incentives, conferences, celebrations, and group experiences. Cruises provide a unique combination of accommodation, entertainment, dining, and activities, making them ideal for corporate groups.
For the leisure segment, our strategy will focus on targeting families, couples, honeymooners, and premium travellers through customized packages, destination-focused campaigns, and experiential marketing.
By leveraging Nova Travels’ market reach and strong industry relationships, we aim to create greater awareness and drive demand for Genting Cruises across Central India.