New Distribution Capability (NDC) is transforming airline retailing by enabling richer content, greater transparency, and personalised travel experiences across booking channels, said Kevin Markette, Senior Director, South Asia, Lufthansa Group. “NDC is far more than a booking technology. It represents a fundamental shift in how airline products are distributed, marketed, and purchased. By creating a more direct, dynamic, and flexible connection between airlines and distribution partners, NDC enables richer content, more relevant offers, and greater customer value, while helping airlines innovate faster and respond more effectively to evolving traveller expectations.”
Janice Alyosius is a travel and MICE journalist focusing on business travel, destination marketing, aviation and industry policy. She leads editorial content at MICEtalk and also writes for TravTalk, covering global trends, trade developments and key industry conversations. With regular reporting from tourism forums, conventions and on-ground industry events, her work blends news-led analysis with strong industry voices, offering clear context and relevance for travel trade professionals and decision-makers.