Kerala Tourism will allocate 20% of its marketing budget to attract more visitors from Arab countries, signalling a stronger focus on one of its fastest-growing international markets. PA Mohamed Riyas, Kerala Tourism Minister, said, “Arab tourists are among the highest spenders and play a crucial role in Kerala’s tourism economy, particularly during the monsoon months. We are dedicating 20% of our marketing funds to strengthen our outreach and further expand this market.”
Janice Alyosius is a travel and MICE journalist focusing on business travel, destination marketing, aviation and industry policy. She leads editorial content at MICEtalk and also writes for TravTalk, covering global trends, trade developments and key industry conversations. With regular reporting from tourism forums, conventions and on-ground industry events, her work blends news-led analysis with strong industry voices, offering clear context and relevance for travel trade professionals and decision-makers.