Global heritage tourism market to hit $937 bn by 2033; experience-led travel to drive 5.4% annual growth: KPMG


Heritage tourism is poised for sustained expansion, with the global market projected to grow from US$ 624.6 billion in 2025 to US$ 936.97 billion by 2033, at a 5.4 per cent CAGR, according to a new report by KPMG India and PHDCCI. Rather than traditional sightseeing, travellers are increasingly seeking immersive experiences such as heritage walks, culinary trails, storytelling, craft workshops, and community-led cultural activities. For travel agents, the shift signals growing demand for curated, experience-led itineraries that encourage longer stays and higher visitor spending. The report says technology, including AI, AR/VR, and multilingual digital guides, will increasingly shape heritage tourism offerings.



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