India’s travel advisors must move beyond traditional bookings as younger travellers increasingly seek authentic, personalised, and immersive experiences, according to Sunil Kumar R, President, TAAI. He said today’s customers are better informed, often researching destinations extensively before approaching an advisor, making destination expertise and continuous learning critical differentiators. Kumar stressed that travel professionals must leverage AI intelligently while adding value through cultural understanding and tailored recommendations. He noted that advisors who continuously upskill and stay ahead of emerging travel trends will be best placed to meet evolving traveller expectations and remain competitive in an increasingly experience-driven travel market.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.