Axis Bank, in partnership with Visa, has launched its festive campaign, ‘Dil Se Open Celebrations 2026’, under the tagline ‘Iss festive season, har khushi ko banao badi’. Featuring actor Shahid Kapoor, the campaign celebrates the desire to make festive moments more special through imaginative storytelling and rewards on eligible Axis Bank Visa Credit Cards.
The campaign film follows a young girl whose magical dollhouse brings her wishes to life whenever she places an object inside it. Shahid Kapoor, using his Axis Bank Visa Credit Card, enables these transformations, turning the girl’s imagination into reality. The dollhouse represents the dreams and aspirations associated with the festive season, highlighting how everyday wishes can become meaningful celebrations.
Building on Axis Bank’s ‘Dil Se Open’ philosophy, the campaign combines creative storytelling with financial benefits for customers. Axis Bank and Visa are offering more than 100 deals across electronics, mobile phones, travel, lifestyle and other categories. Participating brands include LG, Samsung and Sony in electronics; Burberry, Boss, COACH and Tory Burch in shopping and lifestyle; MakeMyTrip, ixigo and Air India in travel; and vivo and OPPO in mobile phones.
Eligible Axis Bank Credit Cardholders on the Visa network can access discounts and EMI benefits, including offers of up to 20% off on credit card purchases and eligible EMIs, subject to applicable terms and conditions. Arnika Dixit, Group Head – Cards, Payments and Wealth Management at Axis Bank, said the initiative aims to make festive and planned purchases more rewarding by offering customers relevant value, choice and flexibility across spending categories.
The campaign also features an original festive score composed by Amit Trivedi, adding to the film’s celebratory mood and emotional appeal. Anoop Manohar, Chief Marketing Officer at Axis Bank, said the campaign seeks to complement the joy of festivals with relevant offers and rewarding experiences. Gaurav Ramdev, Head of Marketing, India and South Asia at Visa, added that the partnership aims to help customers access offers that make festive moments and celebrations more special.
Conceptualised by Leo India, the digital-first campaign will run across owned and paid digital platforms, social media, outdoor media, direct-to-customer touchpoints, ATMs and Axis Bank’s branch network. The campaign draws on the combined marketing reach of Axis Bank and Visa to connect with consumers across multiple channels, bringing together festive storytelling, music and credit card benefits under the ‘Dil Se Open Celebrations 2026’ proposition.