On March 31 and April 1, 2026, Nice Côte d’Azur hosted the 19th edition of Rendez-vous en France, the largest BtoB exhibition dedicated to the international promotion of the French tourism offer. A large-scale event, orchestrated by Atout France in collaboration with the Nice Côte d’Azur Tourist Office and the Provence-Alpes-Côte-d’Azur CRT, which proved to be a real collective success.
For two days, nearly 800 tour operators from 70 countries, some thirty international journalists and more than 700 French tourism professionals met during pre-scheduled business meetings. Beyond the figures, this event was a major opportunity to promote Nice Côte d’Azur as a destination on the international scene, strengthening its attractiveness and its ability to attract foreign markets.
The success of this edition is based on the organisation of Atout France and the Provence-Alpes-Côte d’Azur Regional Tourism Committee, but also on the cross-disciplinary mobilisation of the Nice Côte d’Azur Tourist Office teams and many local partners.
From leisure promotion to business teams, including communication, press and CSR, tourist information offices, all the operational services that have contributed to a fluid and qualitative organization, illustrating the territory’s ability to manage large-scale international events.
At the Palais des Expositions, the two-day workshop allowed for intensive commercial exchanges, punctuated by 20-minute meetings, promoting the creation of new business opportunities for local players.
Beforehand, 13 pre-tours organised from 26 to 29 March immersed 150 professionals in the diversity of the tourist offer of the Nice Côte d’Azur territory. The visit programmes focused on the following themes:
Culture and heritage
Nature and outdoor activities
Gastronomy and lifestyle
Luxury and MICE
These immersive experiences have played a key role in allowing international influencers to experience the destination, thus strengthening their ability to promote it.
The Nice Côte d’Azur Tourist Office has designed an exclusive welcome with high experiential value for nearly 400 participants:
An immersive evening at the Parfumerie Fragonard in Èze, highlighting local know-how and local products
A UNESCO discovery day and a team building in Nice, combining culture, heritage and conviviality
Optimised logistics (transfers, luggage, accompaniment), guaranteeing a smooth and qualitative experience
Three other evenings punctuated the week and helped to make an impression:
a welcome evening at the Gare du Sud bringing together around 1,000 professionals around an immersive concept promoting the “4 seasons” destination,
a France evening at OcéaNice, an institutional moment of the show,
a festive evening at CAP 3000, extending the exchanges in a friendly way and closing the event in style. The Nice Côte d’Azur Tourist Office and the Provence-Alpes-Côte d’Azur CRT had privatized the Corso space (a luxury space with many high-end brands) to offer an evening combining beauty kiosks, small bites, Provençal cocktails and musical entertainment.
With over 17 years of experience in the B2B travel and hospitality sector, she brings deep insight into travel trade dynamics, industry challenges and market developments. She holds an MA in English Literature and a Diploma in Journalism from the Xavier Institute of Communications, Mumbai, which underpin her strong editorial expertise. An avid nature enthusiast, she prefers outdoor and adventure-led travel, including hiking and trekking.