Capitalising on the growing momentum of spiritual tourism in India, Indian Hotels Company (IHCL) has expanded its presence in Ayodhya with the launch of the 162-key Ayodhyām, Ayodhya – IHCL SeleQtions. The opening reinforces the destination’s evolving hospitality ecosystem as it attracts increasing domestic and international pilgrimage traffic.
Designed to reflect Ayodhya’s cultural heritage, the hotel offers immersive experiences including guided spiritual trails, curated morning aartis, storytelling sessions with kathavachaks and sattvic culinary offerings. Along with accommodation, the property features banquet and conference venues, signalling opportunities for weddings and MICE segments. The launch highlights hospitality players’ growing focus on creating experiential stays around India’s emerging spiritual destinations.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.