Calling for structural reform, Noor Ahmad Hamid, CEO, PATA, stressed the need for dedicated convention bureaus in India. “You need the right funding, structure, and skilled teams to drive research, sales, and bidding. Destinations cannot succeed without specialised expertise and clear focus areas,” he said, adding that strong bureaus at national or city level are critical to attract global events and build sustained competitiveness in MICE.
Janice Alyosius is a travel and MICE journalist focusing on business travel, destination marketing, aviation and industry policy. She leads editorial content at MICEtalk and also writes for TravTalk, covering global trends, trade developments and key industry conversations. With regular reporting from tourism forums, conventions and on-ground industry events, her work blends news-led analysis with strong industry voices, offering clear context and relevance for travel trade professionals and decision-makers.