Outlining seven principles for boosting investment in tourism, WTTC states that investment doesn’t just follow opportunity, it follows confidence. With global tourism investment reaching US$ 1.1 trillion last year, creating the right conditions for investment has never been more important. Drawing on insights from leading global investors, WTTC has identified the seven principles of an Investment-Ready Destination and will recognise destinations that demonstrate them. The destinations creating the right conditions today will attract the investment that drives tomorrow’s growth.
With over 17 years of experience in the B2B travel and hospitality sector, she brings deep insight into travel trade dynamics, industry challenges and market developments. She holds an MA in English Literature and a Diploma in Journalism from the Xavier Institute of Communications, Mumbai, which underpin her strong editorial expertise. An avid nature enthusiast, she prefers outdoor and adventure-led travel, including hiking and trekking.