As Vietnam continues to attract growing interest from Indian travellers, destination specialists are increasingly investing in ground-level product development to create differentiated offerings. DMC Hub has launched a three-week familiarisation and product assessment programme across Vietnam aimed at strengthening its destination portfolio and identifying new opportunities for the Indian travel trade.
DMC Hub has embarked on an extensive product discovery mission across Vietnam, covering key tourism destinations from north to south as part of its strategy to develop market-relevant travel products for Indian travellers.
The initiative, led by the company’s founder, began on 1 June and will continue until 21 June, covering Hanoi, Halong Bay, Ninh Binh, Sapa, Da Nang, Hoi An, Phu Quoc, and Ho Chi Minh City. The exercise is focused on evaluating accommodation, experiences, logistics, destination positioning, and supplier capabilities through first-hand assessment.
Focus on product development
According to the company, the objective is to build Vietnam itineraries and experiences based on direct destination knowledge rather than relying solely on supplier presentations or promotional material.
The programme includes inspections of hotels across various categories, meetings with destination management partners, reviews of transport and logistics services, and assessments of sightseeing and experiential products. The team is also analysing pricing strategies and identifying experiences that could appeal to different segments of Indian travellers.
Vietnam has emerged as one of the fastest-growing outbound destinations for the Indian market in recent years, supported by improved air connectivity, competitive pricing, simplified visa processes, and a diverse mix of leisure experiences.
Building trade-ready experiences
DMC Hub plans to use the findings from the visit to refine its destination offerings and provide practical market intelligence to travel agents and tour operators.
The company said it will share insights on traveller preferences, regional suitability for different customer segments, product positioning strategies, hotel recommendations, and emerging opportunities for the Indian market.
The initiative follows a destination-building approach that the company previously adopted in Bali, where product development was driven by direct evaluation of hotels, experiences, suppliers, and service standards before being introduced to the travel trade.
Vietnam’s growing appeal
The destination’s growing popularity among Indian travellers has encouraged tourism stakeholders to expand product offerings beyond traditional city and beach itineraries. Regions such as Sapa, Ninh Binh, and Phu Quoc are increasingly being incorporated into itineraries as demand grows for experiential travel, nature-based holidays, and destination diversity.
Through the familiarisation programme, DMC Hub aims to identify new sales opportunities for travel agents while helping the trade better understand destination nuances, traveller suitability, and evolving consumer demand patterns.
The company expects the findings from the three-week exercise to contribute to the development of more targeted and experience-led Vietnam products for the Indian outbound market.
Rahul Bhadana is a digital editor at TravTalk with experience spanning multiple content niches, with a strong focus on travel trade journalism and digital publishing. A graduate of Delhi University, his work covers editorial writing, content strategy and platform-led storytelling, supporting TravTalk’s digital growth and industry engagement. A technology enthusiast, he enjoys films, poetry and exploring new ideas across media and culture.