DMCBazaar, India’s most powerful b2b engine, has announced a strategic partnership with Asoko (formerly Dokotrip), one of Japan’s most trusted Destination Management Companies, in a move set to transform how Indian travel agents sell and operate Japan.
For years, Japan has remained one of the most aspirational yet operationally difficult destinations for the Indian outbound market. Demand from Indian travellers has consistently grown across FIT, luxury, family travel, cherry blossom departures and MICE groups. Yet for travel agents, selling Japan profitably and confidently has remained a challenge.
The reasons were clear.
Fragmented supplier networks.
Language barriers.
Complex logistics.
Slow turnaround times.
And radical pricing structures across multiple DMC layers.
As a result, many Indian travel agents struggled to remain competitive while delivering reliable on-ground experiences.
This partnership is designed to change that.
By combining Asoko’s deep operational expertise in Japan with DMCBazaar’s hyper-integrated B2B platform, Indian travel agents can now access Japan products that are faster to quote, easier to manage and up to 10% more competitive compared to traditional fragmented sourcing channels.
The partnership bridges one of the largest structural gaps in the Indian outbound ecosystem by bringing together reliable local contracting, operational excellence and scalable technology distribution under a single framework.
Why This Partnership Matters
Japan is no longer a niche outbound destination for India.
The market has evolved rapidly over the last few years, driven by increasing direct connectivity, rising interest in cultural travel and a growing appetite for premium Asian experiences. However, the supply side has not scaled with the same efficiency.
Travel agents today need three things to sell Japan effectively:
* Speed in quoting and confirmations
* Reliable local execution
* Competitive pricing without operational risk
This collaboration brings all three together.
Through Asoko’s local infrastructure and DMCBazaar’s technology-led distribution model, agents now gain access to a streamlined ecosystem that reduces operational friction while improving both service quality and profitability.
About Asoko – Japan’s Trusted Ground Handling Expert
Asoko (formerly Dokotrip) is one of Japan’s leading activities provider, having successfully served over 250,000 travellers across various segments of travel.
The company was an official partner for the Tokyo Olympics and Paralympics, handling transportation and logistics for broadcasters and athletes, demonstrating its operational scale and execution capability at the highest level.
Beyond large-scale events, Asoko has also managed travel operations for Southeast Asian celebrities and international music acts including The Offspring, further reinforcing its reputation for reliability, discretion and precision.
The company offers a complete range of destination services across Japan including:
* Private transfers
* English-speaking driver-guides
* Tailor-made itineraries
* Group and MICE handling
* Curated local experiences
* End-to-end ground operations
For Indian travel agents, this creates access to a single accountable partner capable of handling Japan with consistency and operational depth.
What This Partnership Delivers
The collaboration between DMCBazaar and Asoko focuses on practical trade enablement rather than generic destination promotion.
Key benefits include:
* Agent-ready Japan itineraries tailored for Indian travellers
* Faster turnaround on customised quotations
* Better contracting and more competitive pricing structures
* Simplified operational coordination across cities and suppliers
* Stronger support for MICE and group movements
* Improved scalability for travel agents selling Japan regularly
The partnership also lays the foundation for deeper digital integration between both companies, enabling faster inventory access and more seamless workflows through DMCBazaar’s platform ecosystem.
Voices from the Partnership
Sameer, CEO from Asoko said:
“Japan is a destination that rewards precision, planning and deep local expertise. Our focus has always been on removing friction from that complexity so travel agents and their customers can experience the country effortlessly. Partnering with DMCBazaar allows us to extend that capability to a much larger network of Indian travel agents through a structured and technology-driven ecosystem.”
Varun Sarda, Co-Founder, DMCBazaar, commented:
“This is a big moment for us because Japan has always been one of the hardest destinations for Indian agents to crack. The demand was there, but the pricing and operations were broken. With Asoko and our hyper-integrated platform, we are bridging that gap. Agents can now sell Japan faster, cheaper and with far more confidence.”
Irshad Mahmood Dadan, Co-Founder, DMCBazaar, added:
“What stands out about Asoko is not just their scale, but their consistency in execution across different travel segments. For Indian agents, that reliability is critical. This partnership bridges a major gap between demand for Japan and the operational confidence needed to deliver it profitably and at scale.”
About DMCBazaar
DMCBazaar is India’s AI-powered B2B marketplace transforming how travel agents access global destination supply. The platform enables Indian travel sellers to connect with trusted DMCs worldwide through a technology-first ecosystem focused on speed, reliability and scalable distribution.
With its hyper-integrated infrastructure, DMCBazaar is simplifying how travel agents discover, quote and operate international destinations across multiple markets.
The Road Ahead
The partnership is effective immediately, with joint trade engagement programs, curated Japan product development and travel agent familiarisation initiatives already underway.
This collaboration is not just about adding another supplier to a marketplace.
It is about making Japan simpler to sell, easier to operate and more profitable for Indian travel agents.
Together, DMCBazaar and Asoko are transforming Japan from a high-friction destination into a scalable opportunity for the Indian outbound travel trade.
Janice Alyosius is a travel and MICE journalist focusing on business travel, destination marketing, aviation and industry policy. She leads editorial content at MICEtalk and also writes for TravTalk, covering global trends, trade developments and key industry conversations. With regular reporting from tourism forums, conventions and on-ground industry events, her work blends news-led analysis with strong industry voices, offering clear context and relevance for travel trade professionals and decision-makers.