Bader Ali Habib, Regional Head, Proximity Markets, Dubai Department of Economy and Tourism, said Dubai will deepen India engagement by targeting tier III and IV cities while expanding luxury, Gen Z, weddings, MICE, and golf offerings. The strategy aims to build traveller relationships as hotels and attractions broaden choice.
Habib said tier I markets already have strong familiarity with Dubai, while the destination is seeking deeper penetration into smaller Indian cities. He also highlighted more affordable hotel pricing and value additions as ways for travel trade to offset high airfares, alongside Dubai’s broader push into wellness, transport, events, and infrastructure.
With over 17 years of experience in the B2B travel and hospitality sector, she brings deep insight into travel trade dynamics, industry challenges and market developments. She holds an MA in English Literature and a Diploma in Journalism from the Xavier Institute of Communications, Mumbai, which underpin her strong editorial expertise. An avid nature enthusiast, she prefers outdoor and adventure-led travel, including hiking and trekking.