Etihad Airways has unveiled the next generation of its global lounge experience, with a transformed London Heathrow Lounge set to open in summer 2027. The project will also begin a wider expansion of Etihad lounges across its international network.
The Heathrow lounge will be the first to fully introduce the airline’s new Beyond Borders design language to its ground experience. The design approach is intended to create stronger visual and experiential connections between Etihad’s lounges, aircraft and other touchpoints throughout the guest journey.
The new lounge concept forms part of Etihad’s wider Beyond Borders product and experience programme, covering aircraft, lounges, dining, amenities, wellbeing, connectivity and service. It is supported by the airline’s US$20 billion investment in new aircraft and customer experience, including a US$1 billion fleet retrofit programme.
The transformed Heathrow Lounge will feature dedicated spaces for Business and First guests, as well as private suites for passengers travelling in The Residence. Guests at Etihad’s ATM stand were given an early preview of elements including a central feature and new bar design planned for the lounge.
The design language draws inspiration from Abu Dhabi’s natural landscape, architecture and development through the concept of “sand to superstructure”. Shared materials, textures, lighting and design details will create recognisable Etihad elements while allowing individual lounges to reflect their locations.
Arik De, Chief Revenue and Commercial Officer, Etihad Airways, said London would mark the beginning of a new chapter for the airline’s lounges. The Heathrow opening follows the unveiling of Etihad’s new A330 cabin and Beyond Borders design on its A321LR, with the design language expected to progressively extend across the airline’s global guest experience.