Assam is becoming a year-round destination for tourists. “The Government of Assam’s Concert Tourism Policy has played a significant role by recognising the economic and tourism potential of large-scale live entertainment events and creating an enabling ecosystem to attract national and international performers,” says Nirmalya Choudhury, Chairman, IATO Northeast States Chapter. Assam’s concert tourism strategy aims to turn event visitors into longer-staying travellers, creating demand across hotels, transport, restaurants, and local experiences. Beyond the concerts, visitors are encouraged to explore Kaziranga and Manas National Parks, Brahmaputra cruises, tea estates and cultural attractions, unlocking wider economic opportunities across the Northeast’s tourism value chain.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.