SD Nandakumar, President & Country Head – Holidays & Corporate Tours, SOTC Travel,said, “Events such as music festivals, cultural celebrations, and marquee sporting tournaments often provide a fixed reason to travel, influencing when and how trips are planned.” Talking about the growing trend of experiential travel, Nandakumar said that it reflects a desire for richer, more participative holidays where travellers are keen to be part of local stories, celebrations, hidden gems, and everyday life. This is especially visible among younger travellers and families, who view travel to connect emotionally with destinations through shared experiences rather than passive sightseeing.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.