Speaking at the 6th edition of TravTalk Think Tank, Manpreet Bindra, Regional Leader, FCM Meetings and Events, Asia, said the MICE business continues to remain relationship-driven despite increasing adoption of AI tools. “We are in the service industry, so humans are first,” he said.
Bindra added that AI should only help teams become more efficient and responsive. He noted that clients today expect faster responses, destination expertise, and curated experiences beyond standard conference formats. Also, experiential elements, interactive setups, and curated food experiences are increasingly shaping modern corporate travel and events, he further added.
With over 17 years of experience in the B2B travel and hospitality sector, she brings deep insight into travel trade dynamics, industry challenges and market developments. She holds an MA in English Literature and a Diploma in Journalism from the Xavier Institute of Communications, Mumbai, which underpin her strong editorial expertise. An avid nature enthusiast, she prefers outdoor and adventure-led travel, including hiking and trekking.