Indeva Hotels & Resorts Expands The Mor Stays Brand with New Property in Mathura
Mathura: Indeva Hotels & Resorts has strengthened its footprint in India’s fast-growing spiritual tourism sector by signing Hotel Sheetal Regency in Mathura under its midscale hospitality brand, The Mor Stays. Following the partnership, the property will be rebranded as Hotel Sheetal Regency – The Mor Stays – Krishna Janmabhoomi, Mathura.
Located just a short distance from the revered Shri Krishna Janmabhoomi Temple, the hotel enjoys a strategic location that makes it an ideal choice for pilgrims, leisure travellers, families, wedding guests, tour groups, and corporate visitors exploring the holy city.
A landmark in Mathura’s hospitality industry, Hotel Sheetal Regency has been welcoming guests for over 25 years and is recognised as one of the city’s earliest classified hotels. As part of the management agreement, the property will undergo a phased integration into The Mor Stays network, adopting the brand’s operational systems, service standards, and guest experience initiatives while preserving its established identity and legacy.
Barun Gupta, Chief Operating Officer of Indeva Hotels & Resorts
Commenting on the development, Barun Gupta, Chief Operating Officer of Indeva Hotels & Resorts, said the signing marks another significant milestone in the company’s strategy to expand across India’s leading spiritual tourism destinations. He noted that Mathura attracts millions of devotees and tourists every year, creating strong demand for professionally managed hotels that offer comfort, quality service, and authentic local experiences. He added that The Mor Stays aims to provide guests with value-driven accommodations supported by operational excellence and personalized hospitality.
Gupta also highlighted the rapid growth of spiritual tourism in India, saying it presents significant opportunities for branded hospitality operators to expand into major pilgrimage centres with high-quality managed properties. Expressing enthusiasm about the collaboration, Amit Jain, Chairman of Hotel Sheetal Regency, said the partnership with Indeva Hotels & Resorts marks the beginning of an exciting new chapter for the hotel. He said the combination of the property’s long-standing reputation for warm hospitality and Indeva’s operational expertise and brand standards will help elevate the overall guest experience. According to Jain, visitors can expect enhanced services, upgraded amenities, and the same personalized hospitality that has defined the hotel for more than two decades.
Vineet Gopal
Meanwhile, Vineet Gopal, Head of Corporate Relations & Asset Management at Indeva Hotels & Resorts, said the addition of Hotel Sheetal Regency reflects the company’s continued focus on expanding through strategic management partnerships and asset collaborations. He noted that Indeva remains committed to building a strong portfolio of quality hotels that deliver consistent service standards across business, leisure, and religious tourism markets.
With this latest signing, The Mor Stays further expands its growing portfolio, reinforcing Indeva Hotels & Resorts’ long-term strategy to strengthen its presence in key pilgrimage, leisure, and business destinations across India.

