India welcomes diverse categories of tourists, catering to both budget conscious as well as luxury travellers. KB Kachru, President, HAI, notes, “Value and volume has never been mutually exclusive in our thinking.” India aims to grow its tourism economy to US$ 3 billion by 2047. Both volume and high-value tourists are necessary for this growth. While budget-driven tourists boost the demand for accommodation and experiential facilities, premium tourists create a push for upgrading infrastructure and skills in the hospitality sector.
India has all the ingredients for welcoming high-value tourists in terms of infrastructure, world class airports, globally acclaimed luxury hotels, boutique properties, experiences like luxury trains, high-end wellness retreats. “However, there are several critical gaps in creating a total high value tourism experience in terms of cleanliness and hygiene,safety, maintenance, last mile connectivity.. A comprehensive communication strategy including a global media plan, a targeted marketing campaign, and a public relations plan is another area that requires attention,” Kachru added.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.