Joint promotions can unlock India’s tourism potential: Aloke Singh, IndiGo


Calling for greater collaboration across the tourism ecosystem, Aloke Singh, Chief Strategy Officer, IndiGo, said India’s next phase of tourism growth will depend on stakeholders working together. “We have to work together, the airports, the airlines, the stakeholders, the policymakers. If you look at the successful models, it integrates everything together. Certainly, we should be looking at investing more, talking about joint promotional efforts and working together,” he said during the FAITH Conclave. Singh stressed that integrated destination promotion, rather than isolated initiatives, will be key to attracting more international visitors.



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