Online travel agencies (OTAs) increased their contribution to global hotel bookings, accounting for 20% of room nights for June 2026, according to Amadeus. GDS channels also expanded their share to 10%, while direct booking channels saw a marginal decline. Brand websites and direct bookings continue to dominate globally with 33% share each. The trend reflects travellers’ increasing preference for digital booking platforms across international markets.
Janice Alyosius is a travel and MICE journalist focusing on business travel, destination marketing, aviation and industry policy. She leads editorial content at MICEtalk and also writes for TravTalk, covering global trends, trade developments and key industry conversations. With regular reporting from tourism forums, conventions and on-ground industry events, her work blends news-led analysis with strong industry voices, offering clear context and relevance for travel trade professionals and decision-makers.