Speaking at the 6th edition of TravTalk Think Tank, Manish Mudgal, Business Head, Hotels & Accommodations, Yatra Online, said online travel platforms have significantly increased transparency and consumer awareness in the travel industry. He noted that customers today are more informed, experience-driven, and actively influence businesses through reviews and feedback. Mudgal added that OTAs have helped evolve customer behaviour beyond transactions towards experience-led travel consumption. According to him, brands now need to continuously improve products and services based on consumer expectations, reviews, and digital engagement patterns to remain competitive.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.