Delivering the keynote address at the Travel Wedding Show in Chennai, Rajeev Jain, Founder and Director, Rashi Entertainment stressed that South India must shift from traditional formats to aspirational, experience-led weddings. He noted that despite strong infrastructure and tourism appeal, the region lacks exposure to large-scale, celebrity-driven celebrations. “It is not the client who buys, it is the seller who sells,” he said, urging planners to rethink positioning and elevate offerings.
Rahul Bhadana is a digital editor at TravTalk with experience spanning multiple content niches, with a strong focus on travel trade journalism and digital publishing. A graduate of Delhi University, his work covers editorial writing, content strategy and platform-led storytelling, supporting TravTalk’s digital growth and industry engagement. A technology enthusiast, he enjoys films, poetry and exploring new ideas across media and culture.