On 15th July 2026, Switzerland Tourism India conducted destination trainings for the travel trade in Madurai. This market displays tremendous potential for outbound tourism to Switzerland, and attendees got an opportunity to learn about Switzerland and its various tourism offerings through presentations by Switzerland Tourism India, Travel Switzerland, Rail Europe, Lucerne Tourism, BLS Schifffahrt AG / Interlaken Lake Cruise and Rhätische Bahn, followed by an opportunity for table-top meetings with each participating partner.
The attendees were welcomed by Simon Bosshart, Head Markets East & Member of the Management, Switzerland Tourism, who gave them a deep insight into our “Travel Better” strategy and the importance of markets beyond the big cities for Switzerland Tourism India. The event concluded with a closing address by Christian Schoch, Director, Switzerland Tourism India.
With over 17 years of experience in the B2B travel and hospitality sector, she brings deep insight into travel trade dynamics, industry challenges and market developments. She holds an MA in English Literature and a Diploma in Journalism from the Xavier Institute of Communications, Mumbai, which underpin her strong editorial expertise. An avid nature enthusiast, she prefers outdoor and adventure-led travel, including hiking and trekking.