Tier II and III cities are driving demand for high-value outbound travel packages, particularly in the luxury segment. Manish Kripalani, Managing Director, Baywatch Travels, said, business from these markets is increasing by 20-25 per cent year-on-year, with travellers opting for premium resorts and bespoke holidays. “A client from Salem booked a six-night stay at Atlantis with four rooms, generating billing of over ₹80-90 lakh,” he said, highlighting the spending power emerging from smaller Indian cities.
Janice Alyosius is a travel and MICE journalist focusing on business travel, destination marketing, aviation and industry policy. She leads editorial content at MICEtalk and also writes for TravTalk, covering global trends, trade developments and key industry conversations. With regular reporting from tourism forums, conventions and on-ground industry events, her work blends news-led analysis with strong industry voices, offering clear context and relevance for travel trade professionals and decision-makers.