The Ministry of Tourism has signed five non-commercial, non-binding and non-exclusive MoUs with Airbnb India, FlixBus India, Glance Digital Experience, Eicher Group Foundation and MakeMyTrip on World Tourism Day. MakeMyTrip will allocate up to ₹1 crore in promotional inventory on its app and website over 12 months for Ministry-identified tourism initiatives. Its ‘50 Unexplored Villages’ campaign will use 50 hyperlocal influencers to promote Khonoma, Kumbalangi, Anegundi and Kibber, alongside curated stay listings. FlixBus will deploy Incredible India-branded coaches on Delhi-originating intercity corridors and high-footfall routes in Europe and the UK. Airbnb will conduct host-skilling workshops, while Glance will use its AI-powered lock-screen platform for destination and responsible-travel content. Eicher will document Himalayan local heritage and support sustainable destination-management capacity building.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.