Travel businesses need to prioritise traveller value over sheer volume, according to Olivier Ponti, Director, Market Intelligence & Insights, Hospitality, Amadeus. “When marketing budgets are limited, it becomes essential to understand which traveller segments deliver the highest economic impact. Long-stay visitors and premium travellers often contribute significantly more than average visitors. Growth opportunities still exist, but they are increasingly market-specific and segment-specific, making targeted strategies more important than ever,” he said.
Shreya Bansal is a reporter at TravTalk India, covering the travel and tourism industry. She brings a keen eye for emerging trends, trade developments, and the stories shaping the travel landscape. Through in-depth reporting and on-ground insights, she connects industry stakeholders with news that matters. Beyond travel, Shreya has a growing interest in the premium lifestyle space, particularly the world of fine jewellery and is eager to explore the craftsmanship, culture, and commerce that define luxury living.